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Search Engine Optimisation
Search Engine Optimisation is one of the most important parts of web site design, yet it is frequently neglected. A
brilliantly designed, aesthetically pleasing functional website is absolutely no use whatsoever if nobody knows it is
there. Getting your site listed highly with the major search engines under the correct keyphrases and search terms
is of paramount importance to the success of your site.
The Search Engines
Recent research indicates
that the dominant player in the search engine market is Google, facilitating 50% of all web searches performed
worldwide. It is therefore of paramount importance to get a good listing in their main results section. Other
search engines such as Yahoo! are also important, but most are playing catch-up and are attempting to emulate Google's
success. Our recommended best policy is therefore to optimise your site primarily for Google, and by doing so your
site will automatically be optimised for the rest.
Getting Listed
It is not possible to pay to be listed in the main Google search results. The best way to get listed is via
submission to web directories such the Open Directory Project, and by
building suitable links on related quality websites. We have a great deal of experience both in getting listings on
the ODP, and also in placement and wording of incoming links in order to maximise the importance of your website in
Google's eyes.
Site Optimisation
We are experts in site optimisation, and we only utilise optimisation methods that are legal and above board.
Too often in the past companies relied on underhand techniques such as keyword stuffing, doorway pages and mirror
domains, some of which worked for a time, but now are completely unacceptable. The search engines will penalise any
site caught doing so. We employ only legal techniques to site optimisation and the result has been top 10 listings for
all our optimised sites, and in many cases our sites occupy the No.1 position in the search engine results.
Targetted Keyphrases
We will consult with you to establish the keyphrases that your potential customers are most likely to type into Google.
We will then modify the pages on your website so that they become important for those keyphrases in Google's eyes.
Site Submission
Once your site is optimised, we will then handle the submission of your site to the directories and put incoming links in
place on quality external websites. Once optimised, results can be expected in a few weeks for an existing
website. However, newly established websites may take appreciably longer, as Google tends to ignore new sites for many
months after it first becomes aware of them. In this case, it is important to start the optimisation process at the
earliest stage possible.
Paid Submission
Some engines, including Google and Yahoo, will also accept paid submissions. However these listings appear as
advertisements to the right and above the main search results and are clearly marked as "sponsored links". These
can be effective in some circumstances, particularly if quick results are required, but can also be expensive.
Portfolio - Sites Optimised by Computer Solutions UK
The following sites have benefitted from our "optimisation only" service - this entails either optimising the existing
site or in the case of sites created using Flash, a copy is made in HTML before performing the optimisation. Note
that all sites originally constructed by us have also been fully optimised and are listed in the
web design area.
Contact
We can handle the whole search engine process for you,
even if you have had your site designed elsewhere, so
please don't hesitate to contact us for more information:
mail:
tel: 07970 757786
fax: 07970 703475
53 Hampton Road, BRISTOL, BS6 6HZ |
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